Australia's roads have become a luxurious hub, with high-end cars zooming by at every corner. The nation’s automotive industry has been swept up in the craze of luxury and sophistication, leaving many premium brands vying for their pie. 

The recently released February 2023 sales data from VFACTS exposed Australia's Top Selling Luxury Car Brands - those leading the way when redefining the standards of luxury on wheels. 

So let's take a closer look at what these automotive giants are bringing to the table!

Audi: 1,680 sales

Audi's domination of the luxury car market Down Under is undeniable. Last month, it achieved an astounding 1,680 sales—a 126% increase from its February 2022 total of 742 cars. Audi's sleek designs and cutting-edge technology have made them a firm favourite for drivers nationwide.

From the A3 to the Q7 SUV, Audi has something for everyone. With advanced features and impeccable attention to detail, it's no wonder their models are sought by luxury car connoisseurs everywhere.

Most Popular Models

Audi Q3 - 452

Audi Q5 - 378

Audi A3 - 281

Audi Q7 - 230

Mercedes-Benz: 1,507 sales

Mercedes-Benz may have been dethroned by Audi, but the brand still stands strong in the luxury car market. In February 2023, Mercedes-Benz recorded an impressive 1,507 sales - a significant increase from its already remarkable figure of 1,245 in the same month last year. 

Known for their unparalleled style, sophistication, and performance levels that put them at the top of their class, each Mercedes-Benz model is designed to impress with advanced features and cutting-edge technology, elevating the driving experience to new heights.

Most Popular Models

Mercedes-Benz GLE - 392

Mercedes-Benz C-Class - 371

Mercedes-Benz GLS - 43

Read About The Best Luxury Sedans In Australia

BMW: 1,047 sales

BMW might have seen a decline in sales, but the brand is still a major force in the luxury car market. In February 2023, it sold 1,047 vehicles, although that number is far lower than its 1,980 sales from the same month last year. 

Despite this number dip, BMW remains renowned for crafting cars with superior performance and style. From their iconic 3 Series to their sporty Z4s - all are packed with cutting-edge technology that ensures they stand out from the crowd.

Most Popular Models

BMW X5 - 235

BMW X7 - 67

BMW 4 Series coupe/convertible - 42

Volvo: 858 sales

Though Volvo may not be one of the leading luxury car brands in Australia, it's certainly making its presence known with 858 sales in February 2023 - a slight increase from 854 the year before. 

Boasting impressive features like automatic emergency braking, lane departure warning, and advanced hybrid powertrains that offer both efficiency and power, it's no surprise that Volvo is continuing to make strides in the market.

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Most Popular Models

Volvo XC40 - 491

Lexus: 716 sales

While Lexus won't be seen on the podium of top selling luxury car brands in Australia, it certainly remains a brand worth exploring, having achieved 716 sales in February 2023, which represents a marginal growth from the 705 units sold during the same period in the previous year.

Lexus vehicles are also equipped with the latest technology, including advanced infotainment systems, driver assistance features, and hybrid powertrains that offer both efficiency and performance. With a reputation for reliability and a commitment to customer service, Lexus has indeed established itself in the luxury car market.

Most Popular Models

Lexus NX - 282

Lexus LX - 104

Porsche: 614 sales

With 614 sales already in February 2023, Porsche's total sales for the year have reached an impressive 996 units - a significant increase from 846 at the same time last year. What sets Porsche apart from other luxury car brands is its commitment to performance. 

Each model has been designed with precision engineering and cutting-edge technology to deliver an unbeatable driving experience. From the iconic 911 to the sporty Cayman, these cars are built for speed and offer a thrilling ride that will leave any driving enthusiast wanting more.

Most Popular Models

Porsche Taycan - 48

Porsche 718 / BoxsterCayman - 41

Porsche 911 - 34

Bentley: 45 sales

Bentley may be a niche player in the Australian luxury car market. However, with 45 sales in February 2023, the brand is making a name for itself among discerning car buyers. The sales figure represents a significant increase from the 22 sales recorded in February 2022, which clearly indicates the brand's growing popularity.

Bentley's range of luxury vehicles in Australia includes the Bentayga Extended Wheelbase, Bentayga, Continental GT, Continental GTC, Flying Spur, and Mulliner. Each model is crafted with meticulous attention to detail, using only the finest materials and advanced engineering techniques to deliver a ride that's nothing short of extraordinary.

Most Popular Models

Bentley Sports Cars - 24

Jaguar: 22 sales

Jaguar, the British luxury car manufacturer, has been producing elegant and sophisticated vehicles for over 90 years. With 22 sales in February 2023, the brand may have experienced a decline in sales compared to the same month last year, when they sold 34 cars. However, with a total of 55 cars sold so far this year, Jaguar remains a strong contender in the Australian luxury car market in 2023.

Jaguar is known for its timeless design, sleek lines, and luxurious interiors. From the sporty F-Type to the sophisticated XE, each Jaguar model exudes elegance and class. While sales figures may fluctuate from month to month, Jaguar's commitment to producing exceptional vehicles is unwavering.

See The 10 Best Luxury Sports Cars

Other Luxury Brands

While Audi, Mercedes-Benz, BMW, Volvo, Porsche, Bentley, Ferrari, and Jaguar dominate the Australian luxury car market, other high-end brands are also making their mark with unique features and cutting-edge technology. Here are a few sales figures from February 2023 VFACTS data. 


The Australian luxury car market is booming, with brands vying for attention in fierce competition. From sleek sports cars to spacious SUVs, each manufacturer has crafted its unique style and loaded it with innovative features. The overwhelming demand for luxurious vehicles that offer an unparalleled driving experience has led to the meteoric rise of this sector. 

Whether you're looking for your next ride or admire automotive engineering, the Australian luxury car market is sure to impress with its top-selling models and advanced technology.

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Jordan Ballard

Jordan Ballard

Automotive Content Editor

Jordan is a car finance and automotive industry specialist at Only Cars. With over 20 years of experience with frontline and management roles in sales, finance and other areas, Jordan has an incredible understanding of the automotive industry. As Automotive Content Editor, Jordan loves sharing his passion for cars with the Only Cars audience.