About Only Cars

Our Story

Most classified platforms evolved from newspaper ads, inheriting the same business model: charge premium fees to reach buyers. That worked fine when there were no alternatives, but it meant dealers paid thousands per month just to keep their stock visible, and those costs flowed straight through to retail prices. Private sellers got squeezed too, often deciding it wasn't worth listing because the fees ate too much of their return.

We started Only Cars because we'd seen this problem up close and understood exactly where the system was broken. In 2020, we launched Cartopia to test a different approach: charge sellers one reasonable fee instead of ongoing premiums, and create a marketplace where prices reflected actual value rather than advertising overhead.

It worked. In 2023, Cartopia became Only Cars under the Only Sales Group banner, joining a network of specialised classifieds that included OnlyVans.com.au, Only Trucks and Only Earthmoving. The principle stayed the same: keep listing costs low, give buyers genuine market visibility, and let fair pricing do the rest. Since then, we've facilitated over $1.3 billion worth of vehicle sales, proving that a better model exists when you're willing to build it.