Volkswagen introduces the Tayron, a versatile SUV positioned between the Tiguan and Touareg, offering five- and seven-seat options plus advanced features across four trims.

The 110TSI Life starts at $48,290*, delivering standout value with 18” alloys, keyless access, power tailgate, a 12.9” infotainment system, Digital Cockpit Pro, wireless charging, Area View 360 camera, and extensive safety including Travel Assist, Front Assist, Lane Assist, and nine airbags.

For families needing space, the 150TSI Life ($53,990*) combines 4MOTION all-wheel drive, a 150kW engine, 2,500kg towing, DCC Pro adaptive damping, and 885L of cargo space.

Luxury steps up in the 150TSI Elegance ($59,490*), adding leather-appointed seating with massage and memory, 19” wheels, LED Plus headlights, and optional Harman Kardon audio, head-up display, panoramic sunroof, and HD Matrix LED lights.

The range-topping 195TSI R-Line ($73,490*) delivers 195kW, 400Nm, 0-100km/h in 6.1s, plus R-Line styling, 20” wheels, Matrix LEDs, premium audio, and progressive steering, with an optional Black Style package.

“The all-new Tayron is a highly competitive new entrant in the mainstream Large SUV segment, offering an elevated, generously equipped and supremely practical car to customers, at a price that substantially undercuts the established players,” said Volkswagen Passenger Head of Product, Arjun Nidigallu.

“The all-new cabin echoes the premium ambience of the Touareg and Tiguan, with high-quality materials and contemporary design. The breadth of standard features, safety and infotainment technology, even on the entry Life grade, has been delivered at extremely competitive price points.”

“Our goal is for the all-new Tayron to be even more elevated than the model it replaces, while being attainable to a degree that is likely to surprise and delight customers, particularly when cross-shopping Tayron against its mainstream rivals.”

 

2025 Volkswagen Tayron Pricing

Model Price
Volkswagen Tayron 110TSI Life $48,290
Volkswagen Tayron 150TSI Life $53,990
Volkswagen Tayron 150TSI Elegance $59,490
Volkswagen Tayron 195TSI R-Line $73,490

Options

  • Metallic Paint: $800
  • Premium Metallic Paint: $1,100
  • Black Style package (R-Line): $1,500
  • Panoramic Sunroof (Elegance, R-Line): $2,100
  • Sound & Vision pack (Elegance): $4,200

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