Eagers Automotive Forms Strategic Alliance with Mitsubishi Corporation
Australia's largest automotive retailer Eagers Automotive has signed a non-binding memorandum of understanding with Mitsubishi Corporation to form a strategic alliance that will explore collaboration opportunities across the automotive and mobility sector.
The partnership brings together Eagers Automotive's extensive dealership network across Australia and New Zealand with Mitsubishi Corporation's global industry experience and existing OEM partnerships, creating potential for significant growth both domestically and internationally.
Expanding Beyond Traditional Retail
The alliance aims to accelerate growth opportunities across Eagers' new vehicle dealership network and independent used car operations, including easyauto123 and Carlins Auctions. The partnership will also explore business opportunities in financial services, fleet management, and lifecycle ownership solutions for new energy vehicles.
Mitsubishi Corporation brings substantial credentials to the partnership. As an integrated trading and investment company, MC operates eight business groups across multiple industries through its global network, with particular strength in the ASEAN region through its Mobility group.
Established Australian Presence
MC already has a strong footprint in Australia across Mineral Resources, Environmental Energy, and Mobility sectors. The company's current Australian mobility operations centre on Isuzu vehicle distribution, primarily through Isuzu UTE Australia, which will continue operating independently from this strategic alliance.
Mitsubishi Corporation Executive Vice President Group CEO, Mobility Group, Shigeru Wakabayashi, highlighted the partnership's potential:
"We are thrilled to announce our strategic alliance with Eagers Automotive, the clear market leading automotive retailer in Australia and New Zealand. We see an extensive amount of attractive opportunities to leverage our combined expertise, global network and common motivation to collaborate on strategic growth initiatives."
Strategic Growth Opportunities
Eagers CEO Keith Thornton emphasized the partnership's growth potential, describing Mitsubishi Corporation as "a high-quality, large scale investment powerhouse" that provides "a runway of significant opportunities for growth, both here and overseas."
The alliance leverages MC's deep industry experience, geographic reach, and market insights as both a strategic investor and leading operator in the global automotive and mobility sector.
Global Mobility Focus
Mitsubishi Corporation's Mobility group has developed a comprehensive global value chain spanning production, sales, distribution, financing, and aftersales services. The group aims to build a mobility service business downstream, utilizing strong relationships with partner OEMs and extensive upstream and midstream business infrastructure developed over many years.
For Eagers Automotive, the alliance represents an opportunity to tap into MC's international network and expertise as the automotive industry continues evolving toward new energy vehicles and expanded mobility services.
The partnership signals Eagers' ambition to expand beyond traditional automotive retail into broader mobility solutions, positioning the company for future growth as consumer preferences and technology continue reshaping the automotive landscape.
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